That was a really long title, but it's true. Like most of our generation of teenagers privileged enough to buy whatever clothes or items that we want, it's often hard to see the environmental impact of our purchases. Especially online shopping which is basically like a drug, we just can't stop ourselves. Especially when you see free shipping.
For example, half of the people I know have Amazon Prime, which is a great tool for getting your orders so quickly and efficiently. But it also poses such an environmental problem. Our society runs on efficiency--we are literally running out of patience as a society. And it is in part due to the advances made by companies that are appealing to that weakness exactly. Take the 2000s for example, there weren't even iPhones yet! That's so crazy to think about, but now that we do have iPhones, flip phones are so clunky and inefficient.
I feel like this is an effect that probably has a scientific name for it. So, with the online shopping problem, now that it exists, less and less people are going to malls and they're all clicking their keyboards and the "order now!" buttons on their screens. It's so convenient. Too much so.
With every box that's delivered to your doorstep, that's one more box thats being thrown into a landfill. While there are more and more people recycling now, half of all delivery packaging is still being thrown into the garbage.
So, what's the solution? There is none, to be frank. At least, not without the majority of the planet stepping up to work together. Hemisfere is just one of the few ways that I want to start by bringing people together to work towards a common goal of cleaner, greener planet.
This is my first video blog post! I thought it would be easier for me to tell you guys how to paint your own jeans through a video than if I typed it out. Nonetheless, I will also be uploading a written tutorial post on how to paint your jeans.
For now, check out my video tutorial below!
I've had this crazy idea for a while now, and with the launch of my website, I actually think we have a shot. I call it: the Pocket Project.
Because my main focus is on textile sustainability and recycling old clothes (especially denim) I'd like to create something that inspires others to do the same. I feel like painting on jeans gives them a whole new chance at being loved again, no matter the wear and tear because it gives them a new identity and a new life. Thus I hope that many would like to join me on this mission to come together as a community of activists, artists, and friends to create a monumental project.
Here's the idea:
I want to gather a group of people from all over the world and we all paint something that is meaningful to us provided by the Earth onto a pocket of a loved, worn pair of jeans. It could have to do with traveling, with food, with anything that we are thankful to nature for. Then, send me a picture of that pocket (Reference to the right for cropping examples) and I will form a massive collage of all the contributors on the page linked under Hemisfere called: the Pocket Project.
I'm hoping this idea will be passed on from friend to friend and reach people all over the world! Share it with your friends and let's get started!
You can submit a work through the form below, or through any of the social media icons at the bottom of the page!
For the past two years, one of my goals was to start up my own Etsy shop. I wanted to get my creations out there and available for people to enjoy! Unfortunately with school and priorities, this idea was soon pushed to the back of my head. I continued with my studies as the year sped by, and in late June, things started to finally wind down. After the hectic week of finals, I found myself not knowing what to do.
I feel like that always happens to me. During the school year, the only thing i look forward to is being able to sleep in during the summer. Yet when summer arrives and I do find myself sleeping in, it feels really unproductive. That's when the Etsy shop idea popped back into my mind. 3 months of time, 2,232 hours of possibilities. Here's a summary of my one week process of starting up my shop, and suggestions on how you can do it too.
1. Coming up with a store name.
Believe it or not, it took me forever to decide what I wanted to name my shop. I'm really glad that I finally thought of Hemisfere, as it does actually have meaning to me. But before that, I went through what seems like a million options in my head. At first, I wanted to simply name it: SunShine. Unfortunately, that and everything through SunShine148 were taken. Thus my search continued. Some tips for when you are trying to come up with a store name...don't be generic. I know that sounds so broad and also cliche, but if you name your shop something for the pure sake of aesthetics, there's less originality and if you want to create a brand, that's not going to help. So instead, think of why you want to create your store! For example if you are selling handdrawn cards, don't name your shop Greetingcards123, instead name it something memorable and short. Keep it sweet! Something like: WithinUs is broad, but it's also a memorable store name, and could potentially become a brand.
2. Stocking your shop.
This is actually a step that I didn't really think through before I created my shop. I had 10 items and I thought that would be enough, but now I realize my mistake. If you go on any big online store, there are thousands of options to browse through. While there are numerous reasons why Etsy is different than big brand stores, your store immediately seems more reputable if it has more items, and you also have more of a chance of people finding something they like. So, stock your shop or gather your products before you start listing! If you are impatient like me, don;t start with 100 items, start with 40-50!
3. Marketing your brand.
As an Etsy beginner myself sharing my experience with you, marketing has by far been one of the hardest steps of starting my store. While I have some pretty decent photos, good products, and a creative store mission, there's still no influx of people waiting to buy my products. Part of this is due to what I mentioned above--with only 5 listings, it's hard for people to find something they actually like, and your store might seem a little less reputable. Another part of this is due to social media and online advertising. This is just up to you to have the motivation and put in the effort to do some research, find some good hashtags, and get yourself out there. There's no easy way to do this, and even I'm learning that.
So, you're now ready to start your own Etsy shop! (just kidding.) But I hope this kind of gives you an idea of the struggles of starting an Etsy shop, so if you are motivated and ready to put in the effort, I say go for it!
Sign up for my newsletter to be updated when i make new blog posts! I;m also going to be uploading a new "How to paint on your Jeans" vlog soon so check it out on my channel HERE!